Reserve Bank wins award
The public awareness campaign ‘Change for the Better' has won the ‘Government' Category of the 2007 Public Relations Institute of New Zealand (PRINZ) Awards held on 25 May 2007.
The ‘Change for the Better' public awareness campaign helped inform people about New Zealand's smaller and lighter coins, introduced in July 2006.
The PRINZ Awards are designed to celebrate the best public relations campaigns in New Zealand, and are open to all members of the Institute.
Anthea Black, the Reserve Bank's Communications Adviser, said the wide public acceptance of the changes, lack of major issues or confusion arising from the change over, and the speedy return of a high volume of the old coins, indicates the campaign successfully achieved its goals.
"Most of us have got used to the lighter and smaller 10, 20 and 50 cent coins that came into circulation at the end of July, and no one seems to really be missing those heavy old coins (especially the 50s!)" said Anthea Black.
For further information contact
External Communications Adviser
Ph 04 471 3767, 021 222 5225, firstname.lastname@example.org